Maru/Blue Launches Hispanic Omnibus

Respondent access provider Maru/Blue has launched a Hispanic Omnibus, suitable for fast turnaround studies testing an idea, message or concept.

Maru/Blue was launched last April and provides access to 'deeply engaged, well-curated respondents' through a number of communities: Maru Voice Canada (formerly operating as the Angus Reid Forum), Maru Voice Business Canada, Springboard America, and Maru Voice UK, as well as the recently launched Maru Voice UK Omnibus.

Last year, the firm acquired Hispanic panel Tú Cuentas, which targets Spanish speaking communities in the US. Gathering insights from both open community discussions and private MR online communities, its new Hispanic Omnibus provides Wednesday access to a sample of 300 nationally represented US Hispanics - including both unacculturated and acculturated individuals. Senior research staff are on hand to help with survey development and results are available in 24 hours.

Maru Group CEO Ged Parton (pictured), comments: 'This is an exciting time for Maru/Blue. We have recently launched the Ailments and Cannabis community, and now a Hispanic Omnibus. We have a great deal of exciting innovation at Maru/Blue these days, and that will continue throughout 2019'.

Web site: www.marublue.net .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.