Trax and Snooper Launch ANZ Store Auditing Solution

Retail and consumer goods image recognition and analytics firm Trax has partnered with in-store data and shopper insights platform Snooper, to provide brands in Australia and New Zealand (ANZ) with a new store auditing solution which combines image recognition and crowdsourcing.

Trax, which recently acquired retail services platform Survey.com and in-store, shelf monitoring solution Qopius, uses computer vision and machine learning to convert shelf images into real-time insights. Snooper connects directly to a community of 75,000 shoppers in Australia and New Zealand, to help CPGs and retailers gain insights into promotion effectiveness, pricing optimization, competitor benchmarking, planogram execution and real-time on-shelf availability.

Through this partnership, CPG brands can tap into Snooper's community of shoppers, which acts as an extension to the traditional field team, combined with Trax's computer vision platform. This will enable brands to collect and analyse real-time data of retail execution in-store. Aaron Eccleston, Country Manager, Australia & New Zealand at Trax, said that through the partnership, brands can identify performance gaps and take corrective actions in-store for issues such as 'out of stocks' and compliance.

Snooper CEO and co-founder Laurie Wespes adds: 'Our shoppers are the heart of our business and many are experiencing financial hardship. By partnering with Trax, we will provide additional opportunities to support our shoppers during this challenging period. At the same time, the safety and wellbeing of our community is a top priority, hence we have implemented measures in line with government restrictions - for instance, our shoppers are now completing missions during essential shopping trips only, and need to follow the strict hygiene guidelines explained in our app'.

Web sites: www.traxretail.com and www.snooper-app.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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