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Gary Laben to Lead Retail Data and Tech Firm Trax

Former Dynata Chief Gary Laben has joined retail and consumer goods analytics and inventory optimisation firm Trax, as CEO. More

Retail and CPG Analytics Firm Trax Raises $640m

Singapore-based retail and consumer goods analytics firm Trax has raised $640m in a Series E round of funding, which it will use to expand its team, scale its business, and drive long-term growth. More

Trax Rolls Out Shelf Monitoring Robots in China

Retail and consumer goods analytics firm Trax has rolled out its Retail Watch store intelligence solution in China, where it has developed a shelf monitoring robot using shelf-edge and ceiling cameras to provide retailers with 'eyes in the store'. More

Trax and Snooper Launch ANZ Store Auditing Solution

Retail and consumer goods image recognition and analytics firm Trax has partnered with in-store data and shopper insights platform Snooper, to provide brands in Australia and New Zealand (ANZ) with a new store auditing solution which combines image recognition and crowdsourcing. More

Trax Acquires Survey.com

Retail and consumer goods analytics firm Trax has acquired on-demand retail services platform Survey.com, which provides full-service research solutions, survey programming, data management and analysis, and reporting services. Terms of the deal have not been disclosed. More

Trax Buys In-Store Shelf Analyst Qopius

AsiaPac-headquartered retail and consumer goods image recognition and analytics firm Trax has acquired Paris, France-based AI-driven, in-store, shelf monitoring solution Qopius for an undisclosed sum. More

Nielsen and Trax Launch New Shelf Insight Tools

Nielsen and retail and consumer goods image recognition and analytics firm Trax have launched three new offerings, designed to provide US brands with access to both episodic and continuous views of shelf conditions. More

Trax Buys Shopping Rewards App Shopkick

Retail and consumer goods image recognition and analytics firm Trax has acquired US shopping rewards app Shopkick for $200m. The deal combines Trax's shelf and shopper data with Shopkick's data, which tracks how shoppers enter stores and how they can be guided to certain products. More

Trax and IRI Link for CPG Shelf Enhancement

Retail computer vision solutions firm Trax and consumer data giant IRI have partnered, to provide consumer packaged goods (CPG) manufacturers with additional insights into in-store execution and analytics. More

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