Jivox Launches 'Kairos' Purchase Prediction Engine

US-based digital ad personalization specialist Jivox has launched a patented purchase prediction engine called Kairos, helping brands to increase the performance of their eCommerce marketing campaigns.

Jivox uses its Personalization Hub technology and first-party identity solution IQiD to identify, store and process consented consumer data used to generate predictions of the likelihood of a consumer to purchase, along with predictions of the products they are likely to purchase. The firm says this hub processes trillions of data signals to make data available to the new Kairos platform in less than seven milliseconds, allowing for real-time decisions on products, pricing and offers.

Powered by Jivox's artificial intelligence and machine learning technology, Kairos uses scoring and product affinity ranking algorithms based on indicators covering interest, exhibited purchase intent, and immediacy. This allows brands to engage with consumers using consented data provided in a privacy compliant manner. This is combined with real-time contextual data to signal the right place and moment, generating engagement and purchase.

CEO Diaz Nesamoney (pictured) comments: 'The key to success in engaging consumers online is scalable creative, data, and smart algorithms applied in real-time to tailored ad creative. Creative needs to be tailored based on products and the various sizes, colors, models specific to the brand they've browsed just now; products they've just purchased or bought in the past; and recency indicators. Kairos means 'opportune moment' in Greek, and that's exactly what this technology is meant to do - capture the attention of a consumer at the right time with the right message - and convert those moments into sales'.

Web site: www.jivox.com .


[For clarity, Kairos is also the name of a face recognition specialist, and is or was an analytics platform run by Networked Insights, now known as audience.ai ]

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.