Innovid and DoubleVerify Expand Automation Partnership

Connected TV ad delivery and measurement platform Innovid and digital media measurement and analytics firm DoubleVerify (DV) have expanded their partnership, to offer advertisers an automated way to maximize their video investments across all screens, including CTV.

Innovid and DV began partnering in 2014, to automate the manual work advertisers had to do when monitoring and optimizing their media quality across screens. The expanded partnership builds on that original idea of mitigating the risk of manual errors and delayed launches across desktop, mobile and now CTV. The firms say that through the integration of DV's automated Video OmniTag, advertisers can shorten their overall speed-to-market for placements by 48 to 72 hours. Video OmniTag allows advertisers to use a single VAST tag (defined by the Interactive Advertising Bureau as a template for structuring ad tags) across CTV, mobile and desktop environments.

This offering also automatically activates DV Video Complete, which includes campaign monitoring, pre-bid avoidance, post-bid blocking and MRC-accredited DV Video Filtering. Dale Older (pictured), CPO at Innovid, comments: 'This expanded partnership further enhances our CTV ad serving and measurement platform and provides more value and efficiency to clients. The integration gives brands and agencies the peace of mind that they have strong, seamless protection across their omnichannel initiatives, including CTV.'

Web sites: www.innovid.com and www.doubleverify.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• DoubleVerify
• All news