In New York, digital media measurement software and analytics specialist DoubleVerify (DV) has received MRC accreditation for its video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics.
Acquired by private equity firm Providence Equity Partners in 2017, DV offers MRC-accredited software that verifies the quality and effectiveness of digital ads. Its newly accredited solutions include a capability that measures whether all pixels were in view, providing insights where the firm says viewing technology is not yet supported. MRC has also endorsed DV's video filtering solution, which enables advertisers to measure campaign quality across all video environments and devices; and its cross-industry metrics, which compare a brand's performance with others in a specific vertical or across all measured traffic.
In addition to first-time accreditations, the MRC granted continued accreditation for display and digital video impressions, viewable impressions and IVT (invalid traffic) in desktop, mobile web, mobile application and CTV environments; and viewable impressions, as well as property-level ad verification metrics, within desktop, mobile web and mobile application environments. Mark Zagorski (pictured), CEO of DoubleVerify, comments: 'Earning MRC accreditations for industry-first solutions across CTV and video environments, reinforces our mission to help make the digital ad ecosystem stronger, safer and more secure'.
Web site: www.doubleverify.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.