Daily Research News Online

The global MR industry's daily paper since 2000

Presidential Race Close – and Quirky

September 30 2004

President Bush has a two-point lead over Senator John Kerry among likely US voters (48% to 46%), according to the latest Harris Poll, conducted online. Harris calls this 'a virtual dead heat' and therefore not dissimilar to the previous (telephone) poll two weeks earlier which put Kerry one point ahead of Bush (48% to 47%).

Harris also notes some 'very peculiar things going on'. Firstly, the traditional gender gap - with men leaning more toward Republican candidates and women toward the Democratic candidates - is only a very modest feature of this election, at the moment.

Secondly , President Bush is doing better among those with the least education - people who never went to college - than among those with more education, whereas normally Democratic candidates win substantial majorities among those with least education. Bush leads Senator Kerry by nine points among those with no college education and by six points among those with some college education but no bachelor's degree. Kerry, on the other hand, leads by five percent among those with a college degree and by fully 21 percent among those with post-graduate education.

Q: 'If the next presidential election were held today between George W. Bush for the Republicans, John Kerry for the Democrats and Ralph Nader as an Independent, for whom would you most likely vote?'
[If 'not sure/refused' : 'Well, if you had to say would you lean toward George W. Bush, John Kerry, or Ralph Nader?']


  All
Likely
Voters
Sex Education
Men Women High
School
or Less
Some
College
College
Grad
Post
Grad
  % % % % % % %
George W. Bush 48 50 46 51 50 45 37
John Kerry 46 45 47 42 44 50 58
Ralph Nader 3 2 3 4 3 1 2
None of these 2 2 1 2 1 2 1
Not sure / refused 2 1 2 1 3 1 2
Bush Lead +2 +5 -1 +9 +6 -5 -21
 



Harris surveyed 2301 people aged 18+, including 1,777 likely voters, between September 20 and 26. Harris Interactive's web site is at www.harrisinteractive.com and the Harris Poll site at www.harrispollonline.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

Select a region below...
View all recent news
for UK
UK
USA
View all recent news
for USA
View all recent news
for Asia
Asia
Australia
View all recent news
for Australia

REGISTER FOR NEWS EMAILS

To receive (free) news headlines by email, please register online