Consumer analytics firm Information Resources Inc (IRI) has added a number of new solutions to its Consumer Network household panel to enable clients to gather reactions from hard-to-reach respondents.
The firm says the additions - which include virtual shopping, web-based individual usage surveys, needs-state analytics, price monitoring and optimization, and new applications for scanning technology - will help identify growth opportunities among high-potential consumers for CPG (consumer packaged goods) manufacturers and retailers.
As part of the upgrade, IRI is working with a number of virtual shopping experts to help clients evaluate merchandising programs by reaching category or brand buyers, brand switchers, specific retailer shoppers, loyal or heavy shoppers, and competitive shoppers.
The service now includes:
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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