Coremetrics Adds Mobile Stats to Analytics Platform

US web analytics firm Coremetrics has launched the latest version of its online marketing and analytics platform with improved reporting capabilities, including more detailed mobile statistics, competitive insights and industry performance benchmarks.

Coremetrics 2009 includes a Mobile Analytics application that examines the role mobile devices and carriers play in the success of online marketing campaigns, by allowing users to correlate the data with other values such as pages seen, product purchased, marketing channels and visitor geography. The module also features analytics which provide insights into stats about the types of phones their mobile visitors are using, screen sizes, how much time they are spending on sites, and the ads that brought them there.

In addition, its Relational Zoom benchmarking solution measures marketing results against the competition while a feature called Coremetrics Explore provides an ad hoc reporting application for producing their own custom reports.

Coremetrics Analytics has also been updated to provide a complete record of visitor behavior, capturing every click of every visitor over time, and storing them in Coremetrics' LIVE (Lifetime Individual Visitor Experience) Profiles' data warehouse, which comes as standard with the solution.

'Coremetrics 2009 makes it simple for businesses to really get inside their customers' heads - either by analyzing macro trends, or by drilling deep into individual behaviour,' said Chief Strategy Officer John Squire. 'We have taken it to the next level by helping marketers gauge their business's performance against their competition.'

Coremetrics is headquartered in San Mateo, California. In June, the company launched a service to reduce time spent tagging web sites for business and behavioral data collection.

Web site: www.coremetrics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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