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Computer giant and SPSS-owner IBM has agreed to acquire US web analytics specialist Coremetrics, further expanding its business analytics capabilities. Terms were not disclosed. More
US web analytics firm Coremetrics has updated its platform to include real-time data, mobile access and collaboration tools designed to help businesses respond rapidly to market opportunities. More
US web analytics firms Omniture and Coremetrics have separately announced plans to provide online marketers with solutions to optimize Facebook as a marketing channel. More
Predictive marketing specialist [x+1] and marketing optimization firm Coremetrics have announced a partnership to offer improved display ad targeting using robust web analytics data. More
US web analytics firm Coremetrics has introduced a system that tracks customers' browsing behavior over the long term. More
Online retail companies are struggling to understand visitor behaviour and to produce analytics they trust to give them a good picture of ROI, according to new research from Internet marketing and business optimization specialist Coremetrics. More
US web analytics firm Coremetrics has launched the latest version of its online marketing and analytics platform with improved reporting capabilities, including more detailed mobile statistics, competitive insights and industry performance benchmarks. More
US web analytics firm Coremetrics has launched a service which it says 'dramatically' reduces time spent tagging web sites for business and behavioral data collection, allowing clients to run and test the required script in a single day. More
US web analytics firm Coremetrics has released a new platform that enables marketers to analyze data across all campaigns and web properties at a granular level. More
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