US in-app survey technology specialist MFour Mobile Research has appointed two new team members in its Engineering and Operations departments.

The firm, which has recently expanded in California, and is soon to open in Texas, uses GPS technology to collect information at the 'point of emotion'; and offers the Surveys On The Go app, which provides access to an all-mobile panel. Its MediaMatch 360 tool integrates media matching technology with measurement techniques for feedback on ads, broadcasts and videos; and its MFourDIY mobile survey technology enables researchers to program and field surveys to more than one million active consumers.

Gennadiy Kofman joins as Senior Software Engineer, with more than ten years’ experience as a developer. He previously worked for real estate marketing agency SM Sold as Programming Manager / Senior Developer, prior to which, he was a Web Developer for marketing tech firm Precision Services Group. Kofman’s new responsibilities include building new features and enhancing content management systems.

Alice Lu (pictured) recently graduated from the California State Polytechnic University, Pomono, with a degree in Psychology. At MFour, she serves as a Project Manager, with a focus on survey programming and data delivery.

Web site: www.mfour.com .

• Printer-friendly version of this article.
• Email this article to a friend.