The MRT Online Communities section is sponsored by:
Recent News Items for...
Online Communities & Custom Panels
Toluna Claims Personas 'First' with Bina Launch
1/10/26
Toluna has launched Bina, an always-on, AI-based research workspace allowing researchers and non-specialists alike to hold real-time conversations with synthetic personas; and Dynamic Awareness, which it says keeps those personas 'current with the real world.' More.
Launch of Youth-Focused Consultancy Now & Next
30/9/26
In London, former YouthSight and Savanta researcher Josephine Hansom has teamed up with Lowri Gilbert, previously a senior civil servant and consultant, to form Now & Next, described as a youth-focused research and thought leadership consultancy. More.
Youth Community dcdx Acquired
29/9/26
Research and strategy firm dcdx, whose community of Gen Z and Gen Alpha youth boasts more than 300,000 members, has been acquired for an undisclosed sum by Visible Ventures, a VC firm focusing on those generations. With the deal, former Google and Kantar exec Priti Mehra joins dcdx as CEO. More.
MRT Online Communities is sponsored by:
Trade Associations - Online Communities & Custom Panels
Plus Guidelines and Standards
ESOMAR Online Research Guideline
Last revised by ESOMAR in 2015, the Guideline has broad coverage of online / digital research methods, with a few mentions of online panels and communities.
