MRT - The Trends & Technology Section of MrWeb

Online Communities & Custom Panels

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you'll find daily updates of DRNO news items relating to online communities (aka MROCs) and custom-built research panels; relevant cuttings of other news from around the Web; selected feature articles from our sponsor, other contributors and from other sites that have impressed us; and MR jobs with a focus in this area. Feedback always gratefully received!.
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Today's selection of cuttings and submissions (updated Weds Nov 15 2017)

Why B2B Businesses Should Adopt a Human Approach Read more

Online qual software firm Dub discusses three areas where 'we think online research could benefit B2B businesses' - brand equity assessment, day-in-the-life research to understand client motivations, and understanding sector drivers for effective planning. Online communities (among others) are good ways to explore each of these... Read it

A listing of community platform software - specialist MR firms conspicuous by their absence? Read more

Community consultancy FeverBee 'finds, compares and reviews the top online community platforms...' We know some of these... like Sprinklr, Lithium, Telligent and Salesforce - but lots of new names. Read it

Good practice: asking members for short reviews Read more

'Getting members to write reviews... consistently ranks as one of the highest-impact tasks a member can undertake... It's a bigger win than members crafting long-form articles like user guides.' Read it

NEW & RECENT FEATURES

'MRT' indicates exclusive to this section; 'WEB' indicates links to other items of interest from the Web - external sites

In with the Right Crowd?. Ask a thousand people, at a music festival, to guess the weight of a cow, and take the average, they’ll get the wrong answer... getting the right people in your community is crucial, says Paul Twite - MD, Europe and MENA at our sponsor, Toluna (MRT)

Should Insight Communities be Branded or Unbranded? - Boston-based community specialist My-Take looks at how to decide - late Oct '17 (WEB )

3 lessons ... from Coca-Cola's global innovation community - from the Vision Critical blog, Oct '17 (WEB )

Keeping communities human by Kyle Kim-Hays, Toluna EVP Global Digital Marketing - published in Sept '17 (WEB)

In the News...

Survey.com to Add 25 in New Charlotte, NC Office
16/11/17
Boston-based retail intelligence specialist Survey.com has opened a new office in Charlotte, North Carolina, where it plans to hire 25 full-time employees in the next six months. More.
VICE Media Rolls Out Youth 'Voices' Platform in UK
15/11/17
New York-based VICE Media is rolling out its 'VICE Voices' youth insights platform and portal in the UK, to capture the opinions of UK millennials and understand what drives their attitudes and behaviour. More.
Harris Launches Same-Day Package Test
14/11/17
Harris Interactive has launched a product called PackTest Express, the latest tool in its digital new product development research suite. More.

View all related news items

Feature Archive / 2016-2017

Five Challenges to Overcome - for Successful Market Research Online Communities - by Lisa Boughton, on GreenBook Blog, April '17.

Current Jobs in this Sector

Project Manager - Digital Market Research Agency, West Yorkshire (posted Nov 16th 2017)

Digital Associate Director - Communities-Focus, Boutique Agency, Central London (posted Nov 16th 2017)

Market Research Consultant - Online Communities, Melbourne, Aus (posted Nov 7th 2017)

Research Manager, Quant, Media and Tech, London (posted Oct 25th 2017)

Project Manager, Media, FMCG, Retail - Leading Research Firm, Leeds (UK) (posted Oct 16th 2017)

Marketing Researcher - Brand Marketing, Menlo Park, CA, USA (posted Oct 10th 2017)

Research Executive - Online Community Research, Sydney (posted Oct 4th 2017)

Research Consultant – Online Community Research, London (posted Oct 2nd 2017)

Online Communities Director - International Research Agency, London (posted Sep 22nd 2017)

Head of Online Communities - Leading Digital Agency, West London (posted Sep 7th 2017)

Senior / Research Manager - Communities, London (posted Aug 17th 2017)