MRT - The Trends & Technology Section of MrWeb

Online Communities & Custom Panels


On these pages
you'll find daily updates of DRNO news items relating to online communities (aka MROCs) and custom-built research panels; relevant cuttings of other news from around the Web; selected feature articles from our sponsor, other contributors and from other sites that have impressed us; and MR jobs with a focus in this area. Feedback always gratefully received!.

Today's selection of cuttings and submissions (updated Weds Jul 11 2018)

Top Lines from Verve's Annual Client Seminar 2018 Read more

...including sessions discussing projects for Samsung, IFPI, Virgin Holidays and YourGoodSkin. A VIP Community, a Pop-Up Community, a Hackathon and a study 'mimicking Conjoint' Read it

The engagement trap is very real, it's very dangerous, and most of us are caught in it, says FeverBee's Richard Millington Read more

In a perfect world, you would ignore engagement metrics entirely and focus on the outcomes of this engagement (i.e. if engagement drives more loyalty, satisfaction, leads, search traffic etc... you would measure those things instead of engagement). But often you can't easily do this... Read it

How a US qual research firm uses communities to enhance its client offer. Read more

Lorrin Etka-Shepherd of US based qualitative research specialists Marketry, on how they make use of Further's community software. Faster results, creative techniques, more empathy for customers... Read it


'MRT' indicates exclusive to this section; 'WEB' indicates links to other items of interest from the Web - external sites

NEW This Week:
Learned in the Trenches - summarizing the lessons from one company's enterprise Community journey
- Peter Shafer, Vice President, Digital Solutions at our sponsor, Toluna (MRT)

In with the Right Crowd?. Ask a thousand people, at a music festival, to guess the weight of a cow, and take the average, they'll get the wrong answer... getting the right people in your community is crucial, says Paul Twite - MD, Europe and MENA at Toluna (MRT)

Should Insight Communities be Branded or Unbranded? - Boston-based community specialist My-Take looks at how to decide - late Oct '17 (WEB )

3 lessons ... from Coca-Cola's global innovation community - from the Vision Critical blog, Oct '17 (WEB )

In the News...

Next15's VIGA Buys thinqonline
MR software, services and solutions provider thinqonline has been sold to digital marcoms group Next15's data collection agency VIGA, for an undisclosed sum. More.
MARU Group Hires Chief People Officer
In Canada, tech-enabled MR and customer insights group MARU Group has appointed Dina Plahouras as Chief People Officer. More.
SIS Opens Digital Transformation Unit, Adds Services
New York-based SIS International Research has launched new services including video ethnography interviews and online research communities, and opened a Digital Transformation Unit which will focus on creating innovative new offers. More.

View all related news items

Feature Archive / 2016-2017

Five Challenges to Overcome - for Successful Market Research Online Communities - by Lisa Boughton, on GreenBook Blog, April '17.

Current Jobs in this Sector

Qualitative Senior Research Executive - Consumer and Brand - Online Communities, London (posted Jul 18th 2018)

Senior Research Executive - Online Qualitative, Rotterdam, Netherlands (posted Jul 6th 2018)

Qual SRE - Tech, Media, Retail, FMCG - Award-Winning Market Research Agency, London (posted Jul 3rd 2018)

Insight Manager, Online Communities - Leading Research Agency, Leeds (UK) (posted Jun 20th 2018)

Customer Panels Executive - Client Side, Central London (posted Jun 5th 2018)

Social Intelligence Research Manager - SMX, Culver City, CA, USA (posted Jun 5th 2018)

Quantitative SRE - Consumer and Brand Understanding - Online Communities, London (posted May 31st 2018)

Lead Programmer - ConfirmIt (Cutting-Edge Insight Consultancy), Central London (posted May 22nd 2018)

Quant Research Manager - Consumer and Brand Understanding / Online Communities, London (posted May 21st 2018)

Senior Strategist - People / Brands / Culture, Melbourne, Aus (posted May 17th 2018)