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Recent News Items
Data Mining, Text Mining and Business Intelligence Tools

Qualtrics Opens EMEA Engineering Office in Krakow
US-based experience management solutions firm Qualtrics has launched operations in Poland, opening a new office in Kraków which will serve as the company's EMEA engineering center. More.
Shopper Insights Launch for Former Kantar MD Lemmon
In the UK, former Kantar MD Barry Lemmon has opened a shopper insights company called First Purchase Research, which will offer a Byron Sharp-influenced concept called 'Purchase Outcomes' to change the way brands target shoppers. More.
M&C Saatchi's LIDA Launches 'Magic Beans' Data Arm
In Australia, M&C Saatchi Group's customer experience arm LIDA has launched a data consultancy called Magic Beans, combining data science with marketing experience. The new division is led by Head of Data & Customer Experience, Lucy Acheson. More.

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Data Mining, Text Mining and Business Intelligence Tools 2016-17

Some key stories

'Watch' Growth Pulls Nielsen through 'Challenging Year' - 10/2/17

Nielsen has reported 2 percent growth in fourth quarter revenues to $1,656m, similar to the growth figure for the whole of 2016. Q4 revenue in the Buy consumer purchase behaviour segment fell 1.3% to $868m, while Watch media research revenue rose 5.8% to $788m. >> More

GfK Opens 'Supercrunch' Marketing Data Analytics Unit - 1/2/17

GfK has launched a unit called Supercrunch, which will offer clients a new type of automated, user-defined analysis to support marketing decisions. The division will be led by Norbert Wirth, who previously served as the group's Global Head of Data and Science. >> More

More Red Faces at Facebook after Third Metrics Glitch - 12/12/16

Facebook has owned up to another problem with the metrics it provides to advertisers, this time surrounding discrepancies between like and share button counts and those for mobile search queries. >> More

GroupM Launch Combines 'All' Its Data - 29/11/16

WPP’s media investment arm GroupM has brought together all its data, analytics and digital services in a new suite of products, [m]PLATFORM, creating what it claims is the ad industry's 'most powerful collection of data, technology and expertise for audience addressability'. >> More

IBM Watson Launches IoT Consulting Practice - 21/11/16

IBM Watson has launched a new Internet of Things (IoT) consulting service, staffed by 1,500 consultants, data scientists and design and security experts at its IoT headquarters in Munich, Germany and in eight other IoT centres in Asia, Europe and the Americas. >> More

IBM Completes Truven Acquisition - 11/4/16

IBM Watson Health has completed its $2.6bn acquisition of cloud-based healthcare data firm Truven Health Analytics, boosting the division's headcount to more than 5,000 employees. >> More

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