Data Mining, Text Analysis, BI and Big Data
12/9/25
A day after DRNO reported Nielsen's planned withdrawal from the South African audience measurement market, BRC has announced the appointment of its successor. The ad currency body has chosen GfK - now part of former Nielsen division NIQ - to design and deploy a new 'Total Video Measurement' service.
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12/9/25
Nielsen has a new multi-year measurement deal with Warner Bros. Discovery (WBD), covering data for all the latter's platforms across linear and streaming video.
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12/9/25
In Cincinnati, Ohio, full service custom insights firm MarketVision Research has announced a partnership with AI-powered insights platform Vurvey Labs, integrating the latter's AI agent technology and solutions into the former's full range of research offerings.
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