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Neuromarketing and Eyetracking

Neuromarketing and Eyetracking
Part of: MRT - Trends - Technologies - Techniques

 
 
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Neuromarketing and Eyetracking
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
Guidelines, standards and associations Guidelines, standards and associations.


Recent News Items
RECENT NEWS ITEMS
 
 
Neuromarketing and Eyetracking

Brand Genetics Makes Senior London Hire
14/1/19
In London, global insight and innovation consultancy Brand Genetics has appointed consumer insights specialist Fiona Barnett as a Director, bringing additional consulting skills to the team. More.
Join the Dots Launches 'Insight Ecosystem'
7/1/19
UK-based consumer insight agency Join the Dots has launched the 'Insight Ecosystem', designed as a more flexible and future-proof online community, incorporating sophisticated question tools, social intelligence capabilities and powerful ethnography apps. More.
UK Honours ICO Head Denham and Other Data Specialists
4/1/19
Britain's Information Commissioner Elizabeth Denham has been made a CBE in the New Year's Honours list, after a year of high profile problems and responses for her office. Recently appointed Chief Digital Officer for London Theo Blackwell was also honoured. More.




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What's Included?
 
Increasingly, technology is being used to record or measure physical changes in the brain or body for MR or customer intelligence purposes. EEGs, fMRI and skin sensors can pick up things respondents don't or won't give voice to - as can cameras. Wikipedia definitions: neuromarketing and eye tracking.
EDITORIAL - Why don't we entirely trust Neuroscience?
FEATURES
CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
NeuroFocus
Your customer is communicating to you, 2,000 times a second. We capture that communication ...measure it ...analyze it ...understand it like never before. www.neurofocus.com

 
Innerscope Research
Boston, MA-based Innerscope uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus. www.innerscoperesearch.com


ALL SUPPLIERS

Brain Impact - Buyology - Survey Interactive - OTX - DervalResearch - Emotiv Systems - EmSense - Goliath Solutions - Imagilys - iMotions - Innerscope Research - MediaAnalizer - NeuroFocus - NeuroSky - POPAI - Prompt Research Insights - PRS - Sands Research - Shopping Behaviour Xplained - TNS Magasin - ThinkEyetracking - Tobii Technology - The Treistman Group - User Vision

Please email if there are any relevant agencies you don't see listed here.




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