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Neuromarketing and Eyetracking

Neuromarketing and Eyetracking
Part of: MRT - Trends - Technologies - Techniques

 
 
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Neuromarketing and Eyetracking
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
Neuromarketing and Eyetracking

Smurfit Kappa Debuts Product Performance Tool - 1/5/15

Paper-based packaging firm Smurfit Kappa has launched a service called 'Shelf Smart', to help retail clients improve product performance at the point-of-purchase. >> More

Expansion Funds for Eye Tracking Specialist Sticky - 1/5/15

Sticky, which uses web-cam based eye tracking technology to measure ad effectiveness, has raised $5m in Series A funding. The latest investment will be used to expand the firm's sales and technology teams, and enhance its products for the digital and advertising marketplace. >> More

New Agency Offers Neuroscience Approach to Branding - 29/4/15

In London and Hong Kong, two branding veterans have set up a new company called WeAreFearless, using consumer neuroscience to help clients understand brand partnerships, experiences and storytelling. >> More





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What's Included?
 
Increasingly, technology is being used to record or measure physical changes in the brain or body for MR or customer intelligence purposes. EEGs, fMRI and skin sensors can pick up things respondents don't or won't give voice to - as can cameras. Wikipedia definitions: neuromarketing and eye tracking.
EDITORIAL - Why don't we entirely trust Neuroscience?
FEATURES
CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
NeuroFocus
Your customer is communicating to you, 2,000 times a second. We capture that communication ...measure it ...analyze it ...understand it like never before. www.neurofocus.com

 
Innerscope Research
Boston, MA-based Innerscope uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus. www.innerscoperesearch.com


ALL SUPPLIERS

Brain Impact - Buyology - Survey Interactive - OTX - DervalResearch - Emotiv Systems - EmSense - Goliath Solutions - Imagilys - iMotions - Innerscope Research - MediaAnalizer - NeuroFocus - NeuroSky - POPAI - Prompt Research Insights - PRS - Sands Research - Shopping Behaviour Xplained - TNS Magasin - ThinkEyetracking - Tobii Technology - The Treistman Group - User Vision

Please email if there are any relevant agencies you don't see listed here.




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