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Neuromarketing and Eyetracking

Neuromarketing and Eyetracking
Part of: MRT - Trends - Technologies - Techniques

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Neuromarketing and Eyetracking
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
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Recent News Items
Neuromarketing and Eyetracking

Google Buys Eye-Tracking Tech Firm Eyefluence - 26/10/16

Google has acquired California-based eye-tracking technology firm Eyefluence. Terms have not been disclosed. >> More

Qualtrics Adds Affectiva Emotion Measures - 26/10/16

Survey tech firm Qualtrics has teamed up with emotion measurement specialist Affectiva, adding its emotion recognition technology to the Qualtrics Insight Platform, which combines customer experience management, employee engagement and market research. >> More

Nielsen Restructuring Costs Drive Down Q3 Profit - 25/10/16

Nielsen has reported a 2.5% rise in third quarter revenue to $1.57bn (3.6% on a constant currency basis) compared to Q3 2015. The 'Watch' segment grew rapidly (up 6.7% at constant currency), while restructuring in 'Buy' held back its revenue and drove an 8.3% fall in Nielsen's overall net income to $132m. >> More

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What's Included?
Increasingly, technology is being used to record or measure physical changes in the brain or body for MR or customer intelligence purposes. EEGs, fMRI and skin sensors can pick up things respondents don't or won't give voice to - as can cameras. Wikipedia definitions: neuromarketing and eye tracking.
EDITORIAL - Why don't we entirely trust Neuroscience?

Your customer is communicating to you, 2,000 times a second. We capture that communication ...measure it ...analyze it ...understand it like never before. www.neurofocus.com

Innerscope Research
Boston, MA-based Innerscope uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus. www.innerscoperesearch.com


Brain Impact - Buyology - Survey Interactive - OTX - DervalResearch - Emotiv Systems - EmSense - Goliath Solutions - Imagilys - iMotions - Innerscope Research - MediaAnalizer - NeuroFocus - NeuroSky - POPAI - Prompt Research Insights - PRS - Sands Research - Shopping Behaviour Xplained - TNS Magasin - ThinkEyetracking - Tobii Technology - The Treistman Group - User Vision

Please email if there are any relevant agencies you don't see listed here.

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