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Neuromarketing and Eyetracking

Neuromarketing and Eyetracking
Part of: MRT - Trends - Technologies - Techniques

 
 
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Neuromarketing and Eyetracking
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
Neuromarketing and Eyetracking

MRA Index Suggests MR’s Recession is Over - 23/7/14

The MRA’s Research Industry Index study (RII) has maintained a score of 100 or higher for four straight quarters, for the first time since its launch in 2007. According to the MRA, this is a strong indication that the industry has recovered from the recession. >> More

Asian Office for O&M Behavioural Science Unit - 21/7/14

Ogilvy & Mather has opened a third office for its behavioural sciences practice #ogilvychange, this time in Singapore. >> More

20|20 Announces ‘Go Anywhere’ Facial Coding - 18/7/14

Nashville, US-based 20|20 Research has launched Affdex Discovery Online, an adapted version of Affectiva’s emotion insights tool, which it says will ‘take facial coding literally anywhere there is a computer with a webcam and the Internet’. >> More





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What's Included?
 
Increasingly, technology is being used to record or measure physical changes in the brain or body for MR or customer intelligence purposes. EEGs, fMRI and skin sensors can pick up things respondents don't or won't give voice to - as can cameras. Wikipedia definitions: neuromarketing and eye tracking.
EDITORIAL - Why don't we entirely trust Neuroscience?
FEATURES
CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
NeuroFocus
Your customer is communicating to you, 2,000 times a second. We capture that communication ...measure it ...analyze it ...understand it like never before. www.neurofocus.com

 
Innerscope Research
Boston, MA-based Innerscope uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus. www.innerscoperesearch.com


ALL SUPPLIERS

Brain Impact - Buyology - Survey Interactive - OTX - DervalResearch - Emotiv Systems - EmSense - Goliath Solutions - Imagilys - iMotions - Innerscope Research - MediaAnalizer - NeuroFocus - NeuroSky - POPAI - Prompt Research Insights - PRS - Sands Research - Shopping Behaviour Xplained - TNS Magasin - ThinkEyetracking - Tobii Technology - The Treistman Group - User Vision

Please email if there are any relevant agencies you don't see listed here.




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