Quick Find:
MrWeb Home News (DRNO) Daily Research News, Research Diary, MRWho, HRchive


Neuromarketing and Eyetracking

Neuromarketing and Eyetracking
Part of: MRT - Trends - Technologies - Techniques

    Back to MRT Index Back to MRT Index

Register for MRT Register for MRT

Neuromarketing and Eyetracking
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
Guidelines, standards and associations Guidelines, standards and associations.

Recent News Items
Neuromarketing and Eyetracking

Tobii Buys Webcam-Based Eye Tracking Firm Sticky - 25/5/17

Eye-tracking tech firm Tobii has acquired Sticky, which uses webcam-based eye tracking technology to measure ad effectiveness. The deal will be financed with an undisclosed amount of cash, with an option to provide part of the consideration in Tobii shares. >> More

Ghazi Named CEO of WPP's Data Alliance - 24/5/17

In New York, WPP has promoted Anas Ghazi to Chief Executive Officer of its Data Alliance business. He replaces Nick Nyhan, who will remain on the Board. >> More

Kantar Health and Nokia Launch Diabetes Lifestyle Study - 23/5/17

In the US, Kantar Health has partnered with tech giant Nokia to develop a longitudinal cohort study, to improve understanding of the impact of 'lifestyle therapy' on diabetes treatment and patient outcomes. >> More

View all related news items

What's Included?
Increasingly, technology is being used to record or measure physical changes in the brain or body for MR or customer intelligence purposes. EEGs, fMRI and skin sensors can pick up things respondents don't or won't give voice to - as can cameras. Wikipedia definitions: neuromarketing and eye tracking.
EDITORIAL - Why don't we entirely trust Neuroscience?

Your customer is communicating to you, 2,000 times a second. We capture that communication ...measure it ...analyze it ...understand it like never before. www.neurofocus.com

Innerscope Research
Boston, MA-based Innerscope uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus. www.innerscoperesearch.com


Brain Impact - Buyology - Survey Interactive - OTX - DervalResearch - Emotiv Systems - EmSense - Goliath Solutions - Imagilys - iMotions - Innerscope Research - MediaAnalizer - NeuroFocus - NeuroSky - POPAI - Prompt Research Insights - PRS - Sands Research - Shopping Behaviour Xplained - TNS Magasin - ThinkEyetracking - Tobii Technology - The Treistman Group - User Vision

Please email if there are any relevant agencies you don't see listed here.

© MrWeb Ltd 2012