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	Neuromarketing and Eyetracking

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	The past year: Major news stories and initiatives.

	Guidelines, standards and associations.

	RECENT NEWS ITEMS
	Neuromarketing and Eyetracking Growth Funds for Image Analyst Pixoneye - 28/9/16 Mobile data analytics and personalisation platform Pixoneye has raised �2.4m in a series A round of funding. This will be used to develop procedures for aggregating and analysing mobile data without transferring it into the cloud for processing. >> More Kantar and SMI Link for Virtual Shopping Launch - 21/9/16 Shopper insight specialist Kantar Retail has partnered with eye tracking firm SensoMotoric Instruments (SMI), to create a virtual shopping experience that provides shopper data via a controlled environment. >> More CASRO MRA Merger Goes to a Vote - 16/9/16 US trade associations CASRO and the MRA are asking members to vote on their proposal to join forces. The new body would be known as the Insights Association, with a Board chaired by Cambiar's Simon Chadwick. >> More View all related news items

What's Included?


	Increasingly, technology is being used to record or measure physical changes in the brain or body for MR or customer intelligence purposes. EEGs, fMRI and skin sensors can pick up things respondents don't or won't give voice to - as can cameras. Wikipedia definitions: neuromarketing and eye tracking.

EDITORIAL - Why don't we entirely trust Neuroscience?

This month, so far, DRNO has featured six news stories on Neuromarketing and Eye-Tracking. No self respecting conference this year has been complete without a paper on the subject. Surely this technology is the Holy Grail for market researchers: it tells us why consumers say one thing and do another. Which begs the question: why are we so reluctant to admit that when it comes to predicting buyer behaviour neuroscience works?

FEATURES

Experience is Everything - What customers really feel Ian Addie, Head of Branded Customer Experience, Nunwood

I'm Not a Neuromantic Niall Smith, Head of Research, Expertise and Development, FreshMinds

Post Rational - The role of neuroscience in probing our illogical choices Ian Addie, Innovation Director, Nunwood

Dr A K Pradeep's The Buying Brain Reviewed by Teresa Lynch

Scientific Enough? - Nick Thomas

Neuromarketing Health Warning - Siemon Scammel-Katz, Founder, TNS Magasin

Two Things I Love About Eye Tracking - Robert Stevens, Director - Bunnyfoot

Applying Science to Business - Dr. Carl Marci, CEO Innerscope Research

The 'Aha!' Moment NeuroFocus Founder Dr. A.K. Pradeep on why one letter and three numbers are critical to marketing success.

CURRENT JOBS IN THIS SECTOR

Director, Neuroscience Berkeley, CA, USA
Qualitative Project Director - Global Brand Insight Consultancy Kingston upon Thames (UK)
Associate Client Manager Cincinnati, OH, USA
Quantitative Director, Boutique Strategic Agency Central London

>> View all jobs on MrWeb

FEATURED SUPPLIERS

NeuroFocus

Your customer is communicating to you, 2,000 times a second. We capture that communication ...measure it ...analyze it ...understand it like never before. www.neurofocus.com

Innerscope Research

Boston, MA-based Innerscope uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus. www.innerscoperesearch.com

ALL SUPPLIERS

Brain Impact - Buyology - Survey Interactive - OTX - DervalResearch - Emotiv Systems - EmSense - Goliath Solutions - Imagilys - iMotions - Innerscope Research - MediaAnalizer - NeuroFocus - NeuroSky - POPAI - Prompt Research Insights - PRS - Sands Research - Shopping Behaviour Xplained - TNS Magasin - ThinkEyetracking - Tobii Technology - The Treistman Group - User Vision

Please email if there are any relevant agencies you don't see listed here.

Neuromarketing and Eyetracking

RECENT NEWS ITEMS