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Neuromarketing and Eyetracking

Neuromarketing and Eyetracking
Part of: MRT - Trends - Technologies - Techniques

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Neuromarketing and Eyetracking
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
Guidelines, standards and associations Guidelines, standards and associations.

Recent News Items
Neuromarketing and Eyetracking

Nielsen Revenue Continues Real-Terms Rise - 29/7/15

Nielsen has reported second quarter revenues of $1,559m, down 2.2% in dollars but up 4.8% on a constant currency basis, compared with the second quarter of 2014. >> More

Investment Fund Launched for Data Start-ups - 23/7/15

US software company Symantec has partnered with venture capital firm Frost Data Capital to provide seed funding, resources and expertise for start-ups in the areas of analytics, big data and Internet of Things. >> More

One-Off Costs Reduce BrainJuicer First Half Profit - 16/7/15

UK-based online researcher BrainJuicer has issued a half-year trading update, in advance of formal results due on September 24th. Revenue rose four percent but pre-tax profits will be around 25% down on last year with overheads growing faster than revenues. >> More

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What's Included?
Increasingly, technology is being used to record or measure physical changes in the brain or body for MR or customer intelligence purposes. EEGs, fMRI and skin sensors can pick up things respondents don't or won't give voice to - as can cameras. Wikipedia definitions: neuromarketing and eye tracking.
EDITORIAL - Why don't we entirely trust Neuroscience?

Your customer is communicating to you, 2,000 times a second. We capture that communication ...measure it ...analyze it ...understand it like never before. www.neurofocus.com

Innerscope Research
Boston, MA-based Innerscope uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus. www.innerscoperesearch.com


Brain Impact - Buyology - Survey Interactive - OTX - DervalResearch - Emotiv Systems - EmSense - Goliath Solutions - Imagilys - iMotions - Innerscope Research - MediaAnalizer - NeuroFocus - NeuroSky - POPAI - Prompt Research Insights - PRS - Sands Research - Shopping Behaviour Xplained - TNS Magasin - ThinkEyetracking - Tobii Technology - The Treistman Group - User Vision

Please email if there are any relevant agencies you don't see listed here.

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