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 RECENT NEWS ITEMS |
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Neuromarketing and Eyetracking
17/9/25
IoT sensor-based consumer behavior tracker QualSights has announced the launch of UseSights, described as 'the world's only usage intelligence platform.' The tool promises data on when and where people use products in the home, combining syndicated benchmark and tailored usage data. More.
Global consumer intelligence firm NIQ has appointed former Amazon employee Drew Dabbelt as Vice President of Retail Media for North America - part of 'significant investments' by the company aimed at expanding and evolving its retail media offer. More.
Kantar has appointed former Accenture exec Paul Zwillenberg to lead its Insights / Profiles business, with the separation of Numerator under its own Chief Exec now well advanced. Zwillenberg joins the company this month, and Group CEO Chris Jansen will leave the business during Q1 2026 after a substantial handover period. More.
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What's Included?
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| Increasingly, technology is being used to record or measure physical changes in the brain or body for MR or customer intelligence purposes. EEGs, fMRI and skin sensors can pick up things respondents don't or won't give voice to - as can cameras. Wikipedia definitions: neuromarketing and eye tracking. |
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EDITORIAL - Why don't we entirely trust Neuroscience?
This month, so far, DRNO has featured six news stories on Neuromarketing and Eye-Tracking. No self respecting conference this year has been complete without a paper on the subject. Surely this technology is the Holy Grail for market researchers: it tells us why consumers say one thing and do another. Which begs the question: why are we so reluctant to admit that when it comes to predicting buyer behaviour neuroscience works?
Read More
FEATURES
Experience is Everything - What customers really feel
Ian Addie, Head of Branded Customer Experience, Nunwood
I'm Not a Neuromantic Niall Smith, Head of Research, Expertise and Development, FreshMinds
Post Rational - The role of neuroscience in probing our illogical choices Ian Addie, Innovation Director, Nunwood
Dr A K Pradeep's The Buying Brain Reviewed by Teresa Lynch
Scientific Enough? - Nick Thomas
Neuromarketing Health Warning - Siemon Scammel-Katz, Founder, TNS Magasin
Two Things I Love About Eye Tracking - Robert Stevens, Director - Bunnyfoot
Applying Science to Business - Dr. Carl Marci, CEO Innerscope Research
The 'Aha!' Moment NeuroFocus Founder Dr. A.K. Pradeep on why one letter and three numbers
are critical to marketing success.
CURRENT JOBS IN THIS SECTOR
Director, Neuroscience Berkeley, CA, USA
Qualitative Project Director - Global Brand Insight Consultancy Kingston upon Thames (UK)
Associate Client Manager Cincinnati, OH, USA
Quantitative Director, Boutique Strategic Agency Central London
>> View all jobs on MrWeb
FEATURED SUPPLIERS
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NeuroFocus
 Your customer is communicating to you, 2,000 times a second. We capture that communication ...measure it ...analyze it ...understand it like never before. www.neurofocus.com
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 Innerscope Research
Boston, MA-based Innerscope uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus. www.innerscoperesearch.com
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ALL SUPPLIERSBrain Impact - Buyology - Survey Interactive - OTX - DervalResearch - Emotiv Systems - EmSense - Goliath Solutions - Imagilys - iMotions - Innerscope Research - MediaAnalizer - NeuroFocus - NeuroSky - POPAI - Prompt Research Insights - PRS - Sands Research - Shopping Behaviour Xplained - TNS Magasin
- ThinkEyetracking - Tobii Technology - The Treistman Group - User Vision Please email if there are any relevant agencies you don't see listed here. |
