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Neuromarketing and Eyetracking

Neuromarketing and Eyetracking
Part of: MRT - Trends - Technologies - Techniques

 
 
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Neuromarketing and Eyetracking
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
   
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Recent News Items
RECENT NEWS ITEMS
 
 
Neuromarketing and Eyetracking

Growth Funds for Image Analyst Pixoneye - 28/9/16

Mobile data analytics and personalisation platform Pixoneye has raised 2.4m in a series A round of funding. This will be used to develop procedures for aggregating and analysing mobile data without transferring it into the cloud for processing. >> More

Kantar and SMI Link for Virtual Shopping Launch - 21/9/16

Shopper insight specialist Kantar Retail has partnered with eye tracking firm SensoMotoric Instruments (SMI), to create a virtual shopping experience that provides shopper data via a controlled environment. >> More

CASRO MRA Merger Goes to a Vote - 16/9/16

US trade associations CASRO and the MRA are asking members to vote on their proposal to join forces. The new body would be known as the Insights Association, with a Board chaired by Cambiar's Simon Chadwick. >> More





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What's Included?
 
Increasingly, technology is being used to record or measure physical changes in the brain or body for MR or customer intelligence purposes. EEGs, fMRI and skin sensors can pick up things respondents don't or won't give voice to - as can cameras. Wikipedia definitions: neuromarketing and eye tracking.
EDITORIAL - Why don't we entirely trust Neuroscience?
FEATURES
CURRENT JOBS IN THIS SECTOR


FEATURED SUPPLIERS
 
NeuroFocus
Your customer is communicating to you, 2,000 times a second. We capture that communication ...measure it ...analyze it ...understand it like never before. www.neurofocus.com

 
Innerscope Research
Boston, MA-based Innerscope uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus. www.innerscoperesearch.com


ALL SUPPLIERS

Brain Impact - Buyology - Survey Interactive - OTX - DervalResearch - Emotiv Systems - EmSense - Goliath Solutions - Imagilys - iMotions - Innerscope Research - MediaAnalizer - NeuroFocus - NeuroSky - POPAI - Prompt Research Insights - PRS - Sands Research - Shopping Behaviour Xplained - TNS Magasin - ThinkEyetracking - Tobii Technology - The Treistman Group - User Vision

Please email if there are any relevant agencies you don't see listed here.




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