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	Neuromarketing and Eyetracking

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	The past year: Major news stories and initiatives.

	Guidelines, standards and associations.

	RECENT NEWS ITEMS
	Neuromarketing and Eyetracking Nielsen Reports Good Quarter after Buys - 29/7/14 Nielsen has reported a 15% increase in second quarter 2014 revenue to $1.59bn - excluding acquisitions the figure was still a very respectable 4.4%. Q2 profit fell to $76m from $426m due to fees for re-financing long-term debt, but Adjusted EBITDA was up 16.2% to $460m. >> More Affectiva Appoints Butler as CRO - 29/7/14 US-based emotion measurement specialist Affectiva has appointed former Merkle and Nielsen exec Tom Butler as Chief Revenue Officer. >> More MRA Index Suggests MR�s Recession is Over - 23/7/14 The MRA�s Research Industry Index study (RII) has maintained a score of 100 or higher for four straight quarters, for the first time since its launch in 2007. According to the MRA, this is a strong indication that the industry has recovered from the recession. >> More View all related news items

What's Included?


	Increasingly, technology is being used to record or measure physical changes in the brain or body for MR or customer intelligence purposes. EEGs, fMRI and skin sensors can pick up things respondents don't or won't give voice to - as can cameras. Wikipedia definitions: neuromarketing and eye tracking.

EDITORIAL - Why don't we entirely trust Neuroscience?

This month, so far, DRNO has featured six news stories on Neuromarketing and Eye-Tracking. No self respecting conference this year has been complete without a paper on the subject. Surely this technology is the Holy Grail for market researchers: it tells us why consumers say one thing and do another. Which begs the question: why are we so reluctant to admit that when it comes to predicting buyer behaviour neuroscience works?

FEATURES

Experience is Everything - What customers really feel Ian Addie, Head of Branded Customer Experience, Nunwood

I'm Not a Neuromantic Niall Smith, Head of Research, Expertise and Development, FreshMinds

Post Rational - The role of neuroscience in probing our illogical choices Ian Addie, Innovation Director, Nunwood

Dr A K Pradeep's The Buying Brain Reviewed by Teresa Lynch

Scientific Enough? - Nick Thomas

Neuromarketing Health Warning - Siemon Scammel-Katz, Founder, TNS Magasin

Two Things I Love About Eye Tracking - Robert Stevens, Director - Bunnyfoot

Applying Science to Business - Dr. Carl Marci, CEO Innerscope Research

The 'Aha!' Moment NeuroFocus Founder Dr. A.K. Pradeep on why one letter and three numbers are critical to marketing success.

CURRENT JOBS IN THIS SECTOR

Director, Neuroscience Berkeley, CA, USA
Qualitative Project Director - Global Brand Insight Consultancy Kingston upon Thames (UK)
Associate Client Manager Cincinnati, OH, USA
Quantitative Director, Boutique Strategic Agency Central London

>> View all jobs on MrWeb

FEATURED SUPPLIERS

NeuroFocus

Your customer is communicating to you, 2,000 times a second. We capture that communication ...measure it ...analyze it ...understand it like never before. www.neurofocus.com

Innerscope Research

Boston, MA-based Innerscope uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus. www.innerscoperesearch.com

ALL SUPPLIERS

Brain Impact - Buyology - Survey Interactive - OTX - DervalResearch - Emotiv Systems - EmSense - Goliath Solutions - Imagilys - iMotions - Innerscope Research - MediaAnalizer - NeuroFocus - NeuroSky - POPAI - Prompt Research Insights - PRS - Sands Research - Shopping Behaviour Xplained - TNS Magasin - ThinkEyetracking - Tobii Technology - The Treistman Group - User Vision

Please email if there are any relevant agencies you don't see listed here.

Neuromarketing and Eyetracking

RECENT NEWS ITEMS