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Neuromarketing and Eyetracking

Neuromarketing and Eyetracking
Part of: MRT - Trends - Technologies - Techniques

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Neuromarketing and Eyetracking
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
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Recent News Items
Neuromarketing and Eyetracking

Flamingo Names Lopez for Behavioural Science Role - 22/3/17

UK-based consumer and cultural insight agency Flamingo has hired former TNS BMRB Chief Exec Desirée Lopez for a newly created role, Head of Behavioural and Social Strategy, leading its behavioural science offer and its Social Purpose specialist unit. >> More

Former Affectiva CEO Langeveld Joins Kantar - 16/3/17

In New York, Kantar has appointed former Affectiva CEO Nick Langeveld as EVP, Strategic Alliances, responsible for identifying, structuring and managing partnerships across the US. >> More

Last Leap Payment Gives Sorrell £41.6m - 13/3/17

Sir Martin Sorrell has cemented his place as comfortably the highest paid exec in the UK's FTSE 100 companies, securing just under £41.6m in this year's pay award under the now-expiring performance-related 'Leap' scheme. Then again, what's a pound worth nowadays? >> More

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What's Included?
Increasingly, technology is being used to record or measure physical changes in the brain or body for MR or customer intelligence purposes. EEGs, fMRI and skin sensors can pick up things respondents don't or won't give voice to - as can cameras. Wikipedia definitions: neuromarketing and eye tracking.
EDITORIAL - Why don't we entirely trust Neuroscience?

Your customer is communicating to you, 2,000 times a second. We capture that communication ...measure it ...analyze it ...understand it like never before. www.neurofocus.com

Innerscope Research
Boston, MA-based Innerscope uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus. www.innerscoperesearch.com


Brain Impact - Buyology - Survey Interactive - OTX - DervalResearch - Emotiv Systems - EmSense - Goliath Solutions - Imagilys - iMotions - Innerscope Research - MediaAnalizer - NeuroFocus - NeuroSky - POPAI - Prompt Research Insights - PRS - Sands Research - Shopping Behaviour Xplained - TNS Magasin - ThinkEyetracking - Tobii Technology - The Treistman Group - User Vision

Please email if there are any relevant agencies you don't see listed here.

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