Quick Find:
MrWeb Home News (DRNO) Daily Research News, Research Diary, MRWho, HRchive


Neuromarketing and Eyetracking

Neuromarketing and Eyetracking
Part of: MRT - Trends - Technologies - Techniques

    Back to MRT Index Back to MRT Index

Register for MRT Register for MRT

Neuromarketing and Eyetracking
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
Guidelines, standards and associations Guidelines, standards and associations.

Recent News Items
Neuromarketing and Eyetracking

WPP's DIM Revenue Declines, but Profits Rise - 26/8/15

WPP has reported that revenue in its Data Investment Management (DIM) arm fell slightly (0.3%) to 1.173bn during the first half of the year, from 1.176bn in last year's first six months; while DIM headline profit before tax rose 11.7% to 100.6m from 88.1m a year earlier. >> More

Realeyes Hires Former US SEC Scientist - 26/8/15

London-based emotional analytics specialist Realeyes has appointed former US government mathematician Jeff Ryan as Chief Data Scientist. He is relocating from New York to join the firm's office in Budapest. >> More

Xaxis Launches '100% Viewability' Product in AsiaPac - 25/8/15

WPP's audience profiling and targeting division Xaxis has rolled out a solution called Viewpoint, in Asia Pacific, and says it is the first fully programmatic product to guarantee 100% viewability in the region. >> More

View all related news items

What's Included?
Increasingly, technology is being used to record or measure physical changes in the brain or body for MR or customer intelligence purposes. EEGs, fMRI and skin sensors can pick up things respondents don't or won't give voice to - as can cameras. Wikipedia definitions: neuromarketing and eye tracking.
EDITORIAL - Why don't we entirely trust Neuroscience?

Your customer is communicating to you, 2,000 times a second. We capture that communication ...measure it ...analyze it ...understand it like never before. www.neurofocus.com

Innerscope Research
Boston, MA-based Innerscope uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus. www.innerscoperesearch.com


Brain Impact - Buyology - Survey Interactive - OTX - DervalResearch - Emotiv Systems - EmSense - Goliath Solutions - Imagilys - iMotions - Innerscope Research - MediaAnalizer - NeuroFocus - NeuroSky - POPAI - Prompt Research Insights - PRS - Sands Research - Shopping Behaviour Xplained - TNS Magasin - ThinkEyetracking - Tobii Technology - The Treistman Group - User Vision

Please email if there are any relevant agencies you don't see listed here.

© MrWeb Ltd 2012