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Neuromarketing and Eyetracking

Neuromarketing and Eyetracking
Part of: MRT - Trends - Technologies - Techniques

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Neuromarketing and Eyetracking
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
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Recent News Items
Neuromarketing and Eyetracking

MR Firm Sentier and Designer Vulk Form UX Partnership - 29/4/16

In the US, Software development co-operative Vulk has partnered with custom research agency Sentier Strategic Resources to offer a new approach to research-driven user experience and user interface design. >> More

Flat Kantar, Strong WPP Again - 28/4/16

WPP has reported first quarter revenue of 3.076bn, up 5.1% in like-for-like terms. Net sales - its preferred measure - rose 3.2%. As in recent quarters however, insight division Kantar performed less well than other units, with like-for-like revenue and net sales figures flat (up 0.5% and down 0.1% respectively). >> More

Ipsos Starts 2016 on a High - 27/4/16

Ipsos has announced organic growth of 3.7 percent for the first quarter of 2016, with revenue rising to EUR 386.9m, its best result for some time. The rise 'concerns all regions', with revenue up 4.6% in emerging economies and up 3.3% in developed markets. >> More

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What's Included?
Increasingly, technology is being used to record or measure physical changes in the brain or body for MR or customer intelligence purposes. EEGs, fMRI and skin sensors can pick up things respondents don't or won't give voice to - as can cameras. Wikipedia definitions: neuromarketing and eye tracking.
EDITORIAL - Why don't we entirely trust Neuroscience?

Your customer is communicating to you, 2,000 times a second. We capture that communication ...measure it ...analyze it ...understand it like never before. www.neurofocus.com

Innerscope Research
Boston, MA-based Innerscope uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus. www.innerscoperesearch.com


Brain Impact - Buyology - Survey Interactive - OTX - DervalResearch - Emotiv Systems - EmSense - Goliath Solutions - Imagilys - iMotions - Innerscope Research - MediaAnalizer - NeuroFocus - NeuroSky - POPAI - Prompt Research Insights - PRS - Sands Research - Shopping Behaviour Xplained - TNS Magasin - ThinkEyetracking - Tobii Technology - The Treistman Group - User Vision

Please email if there are any relevant agencies you don't see listed here.

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