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Neuromarketing and Eyetracking

Neuromarketing and Eyetracking
Part of: MRT - Trends - Technologies - Techniques

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Neuromarketing and Eyetracking
The past year: Major news stories and initiatives The past year: Major news stories and initiatives.
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Recent News Items
Neuromarketing and Eyetracking

GfK 'Emotional Imprint' Bridges Satisfaction / Loyalty Gap - 13/11/14

GfK has unveiled a new concept it calls the 'Emotional Imprint', to help clients address the gap between customer satisfaction and customer loyalty. >> More

Conquest Launches Automatix Implicit Testing Tool - 6/11/14

UK brand research specialist Conquest has launched a tool called Automatix, which uses avatar-based online technology combined with cognitive science and implicit testing techniques, to uncover implicit 'truths' about brands, advertising and products. >> More

WPP DIM Revenues Flat in Third Quarter - 31/10/14

Marketing services network WPP has reported a slower than expected 3.1% rise in third quarter revenue to 2.76bn. Reported revenue in its Data Investment Management division fell 4.7% to 588m, but allowing for currency effects and acquisitions, like-for-like revenue growth was 0.5%. >> More

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What's Included?
Increasingly, technology is being used to record or measure physical changes in the brain or body for MR or customer intelligence purposes. EEGs, fMRI and skin sensors can pick up things respondents don't or won't give voice to - as can cameras. Wikipedia definitions: neuromarketing and eye tracking.
EDITORIAL - Why don't we entirely trust Neuroscience?

Your customer is communicating to you, 2,000 times a second. We capture that communication ...measure it ...analyze it ...understand it like never before. www.neurofocus.com

Innerscope Research
Boston, MA-based Innerscope uses neuroscience and biometrics with its own proprietary software, to measure and analyze audience engagement with any media stimulus. www.innerscoperesearch.com


Brain Impact - Buyology - Survey Interactive - OTX - DervalResearch - Emotiv Systems - EmSense - Goliath Solutions - Imagilys - iMotions - Innerscope Research - MediaAnalizer - NeuroFocus - NeuroSky - POPAI - Prompt Research Insights - PRS - Sands Research - Shopping Behaviour Xplained - TNS Magasin - ThinkEyetracking - Tobii Technology - The Treistman Group - User Vision

Please email if there are any relevant agencies you don't see listed here.

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