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Abacus Market Analytics

Recent News: DRNO (Daily Research News Online)

What we do...
Abacus Market Analytics which is a specialist unit of IMRB International. Established in 1971, IMRB International is a pioneer in market research. A member of the Kantar Group, WPP's information, insight and consulting division. IMRB's footprint extends across 11 countries - India, Pakistan, Bangladesh, Sri Lanka, Dubai, Saudi Arabia, Egypt, Singapore, Malaysia, Korea and London.

Abacus is full service market research arm of IMRB catering to international clients and providing world class services at offshore prices.

Being part of Kantar group means that you are working with the best in the business. Abacus solutions are geared to enhance the marketing efficacy of client marketing programs and are custom built based on client requirements. We manage end-end research operations including survey programming, multi country online & CATI data collection, data processing, reporting & advance analytics.

Please find below our service offerings:

  • Survey Programming Services (Dimensions, Confirmit, etc)
  • Global Online & CATI Data Collection
  • Data Processing & Analysis (Dimensions, Quantum & SPSS)
  • Data Mining & Predictive Analytics
  • Commenting, Research Report Writing & Charting
  • Marketing Technology & Research Software Services

Number of employees: 500-999