MrWeb Agencies Directory


Get in touch with us...

Who to contact?
Jamie Thorpe
Pennyroyal Court
Station Road, Tring, Herts. HP23 5QY
01442 829400
01442 829405

Grass Roots

We have been operating Measurement programmes for clients in the Retail, Financial, IT/Telecommunications, Leisure and Hospitality and Automotive sectors for more than 30 years. Performance measurement forms a key part of our core methodology; communication, education, measurement and reward.
Recent News: DRNO (Daily Research News Online)

What we do...
Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world. For over 30 years we have been using proven techniques, such as mystery shopping and surveys, to measure customer and employee satisfaction and identify those areas your customers want you to improve on. We conduct 150K mystery shops, 2M surveys and 55M IVR calls per annum.

In addition to measuring service standards, our programmes also provide you with the insight to reward and recognise individuals and teams and help you deliver targeted education and communication. Our network of international offices means that we can offer programmes that provide you with feedback on your service levels in a single country, across multiple markets or on a global scale.

Number of employees: 200-499