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In New York, WPP-owned media agency MediaCom has promoted Andy Littlewood to the newly created role of Managing Partner, Head of Knowledge, to provide North American clients with access to data tools, systems and products from across the agency, GroupM and WPP. More
In Australia, WPP firm MediaCom has acquired a minority stake in full-service media communications agency Rapid Media Services, whose offer includes media strategy development, media buying, PR and market research. Terms of the deal were not disclosed. More
Mark Pejic, the CEO of Australia's second largest media agency MediaCom has left after four years leading the WPP firm, which was recently embroiled in a controversy over faked campaign reports for three major clients. The departure adds to a number of key roles already vacant at the company. More
Staff at WPP agency Mediacom in Australia deliberately faked campaign reports for three major clients for at least two years, according to conclusions from an audit started in the autumn by consultants EY, and published today. More
A number of execs have left WPP agency Mediacom in Australia after the discovery that ratings figures for campaigns for two clients, Foxtel and KFC / Yum Brands, had been overstated - according to press reports. More
In the UK, WPP-owned MediaCom has promoted Peter Fyfe to the newly created role of Head of Social Media, to lead a team of ten social media specialists focusing on monitoring, consultancy, campaign activation and community management. More
WPP agency MediaCom Worldwide has launched a new division focused on global sports sponsorship, MediaCom Sport, and appointed former IMG Consulting exec Marcus John to lead it. More
WPP communications agency MediaCom Worldwide has strengthened its consumer insight division, with the promotion of Robert Fry and Gast=n Betoled to the positions of Regional Head of Insight for Asia Pacific and Latin America respectively. More
WPP communications agency MediaCom has appointed cosmetics industry research specialist Jennifer Marino as Senior Partner, Director of Consumer Insights for its US operation. More
WPP-owned media communication specialist MediaCom has promoted Carsten Lind to the role of Regional Head of Insight for EMEA, supporting local insight departments and developing new insight tools across the region. More
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