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Synovate Appoints MD for Singapore

Synovate has appointed Miranda Cheung as MD of its Singapore office, reporting directly to the CEO of Asia Pacific, Tim Balbirnie. Cheung will also continue in her role as Director, Asia Pacific, with responsibility for global and regional business development. More

McKinsey Veteran Joins Synovate

Synovate has appointed Mike Sherman in the newly-created role of Executive Director - Consumer Insights, with a special focus on the Hong Kong, Mainland China and Korea markets. More

Asian Women Lighten Up

While hot weather in Europe turns many people's attention to the need to work on their tan, Asian women are redoubling their efforts to lighten their skin. Skin-whitening products are increasingly popular across the Asian region, according to new data from Synovate. More

Affluence in Asia

Synovate have released full year results for Synovate PAX - a survey that tracks 'media, prosperity and influence across Asia Pacific'. Coverage includes purchase of high-end products, business and leisure travel and purchase of financial products, amongst elite consumers. More

Asian Brand Tracking Partnership

Brand rankings publisher Superbrands International today announced its collaboration with media and entertainment company Discovery Networks Asia, and Synovate, on a two-prong consumer survey to identify and define Asia's most highly regarded brands. More

Hong Kong Public Relaxed About Mosquitos and Disease

A minority of the Hong Kong population are taking any precaution against mosquito-borne diseases, despite Government attempts to raise awareness, according to results from Synovate. Dengue Fever is the most widely considered with 71 per cent of the population aware of it but still only 17% reporting concern about it. More

Hong Kong Confronts SARS

Global market research firm, Synovate, has recently issued data that shows the people of Hong Kong are doing whatever it takes to combat the Severe Acute Respiratory Syndrome (SARS) virus, even if it means abandoning social conventions. More

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