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Media Atlas Tracks Urban Malaysians

Synovate has launched its Media Atlas local media survey in Malaysia. The first results concentrate on the urban population, while subsequent phases will cover the whole of the country. Media Atlas was launched in Thailand in May. More

Asia's Affluent Earn, Spend and Borrow More

The latest results from Synovate's PAX survey reveal that Asia's wealthiest consumers are spending more on high-end products than last year, funded by a big increase in income and an even bigger rise in borrowing on cards. More

Synovate Acquires Asian Youth Specialist

Synovate has bought Asian youth trend research agency The Filter Group, of which it previously owned 25%. Filter will form part of the company's new global youth specialist unit, Synovate YC, and its CEO will become head of Synovate YC Asia. More

Thailand's Affluent, by Synovate

Synovate has launched 'Asia's first local upscale media survey', tracking the spending patterns and media habits of Bangkok's most affluent people. The 'Media Atlas' survey is supported by the Media Agency Club (MAC) of Thailand and by leading publishers, Advance Agro. More

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