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AMR Panels Business Split Away

In Australia, communications services group STW is splitting its panels business The Online Research Unit (The ORU) from its MR agency AMR Interactive, and has appointed AMR Chairman and Founder Brian Fine to head the offshoot. AMR Interactive will now be run by MD Gary Wilkinson. More

Technographics Launch for Australia

Forrester Research and amrinteractive and are set to introduce Forrester's business and consumer Technographics into Australia. This was previously only available in the United States and Europe. More

JMM Australian Panels Acquired by Nielsen//Net Ratings

Nielsen//NetRatings has this week acquired, from AMR Interactive, both the Australian home and work measurement panels and existing Jupiter Media Metrix client contracts for Internet Audience Measurement. More

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