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MR Beachhead for Starfish

UK-based agency Starfish Research & Strategy is conducting a computer-assisted choice modelling project in the Solomon Islands and Papua New Guinea. The project, commissioned by British American Tobacco, covers very remote areas that are rarely involved in market research of any type. More

New Concept Development Panel from Starfish

In the UK market research agency, Starfish Research & Strategy has announced the launch of Red Mantis, an innovation panel for early concept development. More

Sponsorship Tool Precedes Ashes Tourists

Following success in Australia, Starfish Research & Strategy has launched its proprietary sponsorship research tool SponsorMap™ in London this month. The tool caters for all categories of sponsorship including broadcast, sport, event, cause and personalities, and offers modules for tracking, pre-testing and event research. More

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