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Attention Metrics Firm Adelaide Adds CTV Coverage

New York-based Adelaide, which provides attention-based media quality measurement, has added coverage of CTV to its Attention Leaderboard service. More

Havas and Adelaide Launch 'Meaningful Ad Unit'

In North America, Havas Media has partnered with attention measurement specialist Adelaide to build a proprietary advertising attention measurement metric called the 'Meaningful Ad Unit' (MAU). More

Attention Metrics Specialist Adelaide Opens in London

New York-based real-time media attention measurement specialist Adelaide has opened an office in London, to support brands and agencies across the UK and EMEA regions. The office will be led by former Oracle Advertising exec, Ed Bristow. More

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