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nurago Names Hummerston as New UK MD

In the UK, research technology provider nurago has appointed former TNS Global Interactive MD Arno Hummerston for the new post of Managing Director, responsible for its international expansion strategy, as well as developing new products and business divisions. More

Google Backs New Ad ROI Panel

GfK NOP Media has rolled out a panel in the UK which combines online and offline media consumption with consumer sales data, to help advertisers and agencies measure the ROI of their media campaigns. More

Toluna and nurago Link to Provide Ad Insight

European panels firm Toluna has partnered with technical solutions provider nurago to launch a service which enables advertisers, planners and media buyers to analyse the response of more than half a million of Toluna's panel members to campaigns in six European countries. More

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