VNU has announced that its subsidiary Nielsen Media Research International has successfully closed its 30-country joint venture TV ratings deal with WPP's AGB Group, announced on 5th August last year. More
The AGB Group and Nielsen Media Research International have today announced a 50/50 joint venture that will offer television ratings in 30 countries. AGB Group's TV audience measurement services will merge with those wholly owned by Nielsen Media Research International. The deal does not include Nielsen's US TV ratings service. More
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