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TNS Merges Chinese Panels

TNS has merged its own continuous research service in China with that of its joint venture CTR Market Research, under the Worldpanel brand. Jason Yu is appointed to lead the newly merged unit as General Manager, TNS Worldpanel China. More

TNS Extends Audience Measurement in China

TNS's joint venture CSM Media Research has been given the go-ahead to undertake TV and radio audience measurement in China for a further 10 years. More

TNS China Director Leaves to Set Up Shanghai Firm

Former TNS China General Manager Paul Zhou has left to set up a new agency called Illuminera in Shanghai. More

Tracking ROI for Olympic Sponsors

TNSSPORT China has announced a partnership with independent marketing consultancy R3, for a benchmarking study tracking brand and star performance every quarter leading up to 2008 Beijing Olympics. More

TNS Extends Worldpanel Branding

TNS is renaming its various continuous consumer panels in Asia Pacific and the Middle East 'Worldpanel', in line with the panels used in 50 countries worldwide. The rebranding is designed to provide clearer and more co-ordinated services to international clients. More

TNS Launches Panel in China as Asia Hots Up

The Asian MR market is growing by 10 to 11% a year and is 'the hottest market worldwide for the market research industry', according to Tony Cowling, Chairman of TNS. Cowling today announced the company's rollout of its 6thdimension access panel to China and Japan. More

Integration of China/Hong Kong Operations at TNS

Taylor Nelson Sofres (TNS) has announced the integration of its Hong Kong and Mainland China operations. The amalgamation, which unites activities across offices in Hong Kong, Shanghai, Beijing and Guangzhou, establishes TNS as the strongest supplier of market information in China. More

TNS Expands Presence in China

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