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Cosmetics Splurge in Chinese Media

Chinese agency CTR Market Research, part of TNS, has given further details of the ad spend increase for the region announced in DRNO recently. The top advertising category in 2004 was Cosmetics & Toiletries, followed by Foodstuff, Pharmaceuticals, Retail & Services and Real Estate. More

Ad Spend Soars in China

Advertising expenditure in the Greater China Region soared by 27% last year according to figures from Chinese agency CTR Market Research and its partners admanGo in Hong Kong and Rainmaker in Taiwan. Total spend for 2004 amounted to RMB359.3bn versus RMB283.7bn in 2003. Figures are based on ratecard and including TV and print media only. More

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