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c.i.a. and Synovate Film South African Archetypes

Qual specialist the Consumer Insight Agency (c.i.a.) has teamed up with Synovate in a groundbreaking study of sociographic and psychographic trends in South Africa. More

Hofmeyr joins Synovate

Jan H. Hofmeyr, inventor of The Conversion Model, has been appointed as Global Head of Insights for Synovate Brand & Communications, the agency's newest practice, effective April 1st. More

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