Search Results

DRNO found 2 articles matching your search.

Critical Research Buys RSM

London-based qual and quant agency Critical Research has acquired insight and data collection firm RSM research, for an undisclosed sum. More

Improving B2B Response - Involve and Inform

A study by the UK's Critical Research suggests that agencies need to work closely with businesses to improve falling BtoB response rates. The study found senior decision-makers were often unclear about the purpose or benefit of research, and wary about being hooked into a sales call. More

Register (free) for Daily Research News