As Corporate Social Responsibility (CSR) climbs the UK's political and social agenda, Britons are cynical about companies' performance to date, according to MORI Reputation Centre's Summer CSR study, part of the Key Audience Research programme. However, they are also keen to hear companies talking about it provided they don't spend a fortune on promotion. More
The MORI Reputation Centre is launching a second wave of its CSR (Corporate Social Responsibility) study among members of the British public. The first results from the new multi-client study will be available next March. More
UK agency MORI has announced that it is bringing together the different strands of its reputation work to create a new body, The MORI Reputation Centre. The Centre is a joint initiative of its private and public sector divisions and will cover stakeholder audits, branding & identity, image tracking, corporate social responsibility, communications evaluation and employer brand. More
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