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China, Central Europe and the Internet Drive Ad Spend

Carat, part of the Aegis Group, has increased its 2005 forecast of world ad spend growth to 5.2% -highest in China (18%) and Central Europe (11.4%) and lowest in Germany (1%). Its predictions for increased online ad spend are echoed by a new report from Roy Morgan in Australia. More

Strong Growth at Synovate

Aegis Group plc has announced strong preliminary results for 2004, acknowledging a good contribution from its market research arm, Synovate, which almost doubled revenues in the EMEA region and added 24.4% to turnover worldwide. Organic growth at 8.3% is well above the estimated industry average of 4.25%. More

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