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CARMA Updates Social Media Analysis Tool

US-based CARMA International has updated its Social Media Access analysis tool, to provide new methods for analyzing reader comments and hyperlinks appearing within social media, and help clients understand how blog contents are affecting their image. More

Ads Aside: Measuring Other Forms of Promotion

Three recent studies from Intelliseek, MarketingExperiments and IRI throw new light on the effects of PR, word-of-mouth and merchandising on consumers. Meanwhile media measurement firm CARMA International has launched a service to track the effects of PR and media relations. More

US Leadership Changes for CARMA

US media analyst firm CARMA International has appointed Michael Carberry as President to manage its Washington, DC headquarters and liaise with CARMA's offices around the world. He will replace Albert Barr, who will become Chairman of the firm. Elizabeth Smith, currently COO, will become Senior Consultant. More

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