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Eye Tracking Omnibus Launched

Specialist research firm eyetracker has announced a deal with Royal Mail's Mail Media Centre to create what it calls 'Europe's first omnibus eye tracking research service for the Direct Mail industry'. More

eyetracker Introduces Ad Evaluation Solution

In the UK, eye tracking research firm eyetracker has launched a new system to uncover which part of an ad grabbed a viewer's attention, and which elements retained or failed to retain it. More

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