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Nielsen Opens BASES Unit in Delhi

Nielsen has opened a BASES office in Delhi, its second Indian location, from which it will provide new product research and forecasting services to the consumer packaged goods sector. More

Middle East Base for BASES

Nielsen is expanding its new product sales forecasting business BASES into the Middle East, with the establishment of a group in its United Arab Emirates office. More

DecisionPoint Brings Shelf to Life

New product forecasting and consulting specialist BASES has launched DecisionPoint, a tool which models key market factors in the context of a simulated retail shelf, in order to estimate consumer response to a wide variety of marketplace scenarios. More

BASES Wins Global P&G Approval

Procter & Gamble has named BASES, a new product forecasting and consulting company within VNU, as its preferred supplier for global new product sales volume forecasting needs. More

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