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Negative Perceptions of SMS Texting

According to the latest research from BMRB Interactive, in general, the public's perception of SMS texting is very negative. 7 out of 10 mobile users agree with the statement 'text messages from companies are too intrusive'. Around a fifth say that commercial SMS is not intrusive, indicating that there is a large sub-group of around 6 million adults who are open to receiving messages by phone. More

Millward Brown UK Gains BMRB Consumer

BMRB International and Millward Brown are pleased to announce that BMRB's Consumer division will become part of Millward Brown UK with effect from August 1. BMRB Consumer will be given full access to the learning, tools and techniques of the Millward Brown organisation in order to expand and enhance offerings to existing and new clients. More

DVDs Versus VCRs

With the rise of new breed video electronics, are old-fashioned technologies disappearing? Are DVDs killing off VCRs? New TGI data from Spring 2002 helps find the answers. Only one in ten (14 percent) of UK homes owns a DVD player at present, compared to nearly all (90 percent) households owning a VCR. More

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