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BMRB Surveys European Elite

BMRB has launched TGI Europa Elite, a survey identifying upmarket European consumers, using a sample of 40,000 adults across France, Germany, Great Britain and Spain. Separately, the firm has also announced a new version of its Compose channel planning tool. More

New Head for BMRB Media

Sarah Sanderson has joined BMRB as a Director heading up the proprietary media research unit, BMRB Media. She leaves Ipsos MORI where she ran the newly combined ad hoc media research unit. More

BMRB on Attitudes to Online Ads

People generally claim not to be responsive to advertising, whether the ads are online or offline. However, BMRB has found new evidence suggesting that a core of people are in fact positively responsive to online ads. This is according to findings in BMRB's latest Internet Monitor and TGI.Net survey. More

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