Around 2.7m British mums will buy an estimated 35m licensed character products this year for their toddlers, with the Tweenies and Bob the Builder taking the top slots. The findings, from child & youth research specialists Carrick James Market Research, show that eight in ten mums of pre-school children have bought at least one such product in the last 3 months. More
The latest Child Track Survey from Carrick James Market Research in the UK shows continuing growth in the use of the word wicked to describe something they really like. More
The latest September/October wave of the Baby and Young Child Track survey carried out by Carrick James Market Research in the UK, shows that the BBC's Tweenies are still the favourite cartoon characters with kiddies and have remained so since December 1999. More
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