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TNS has beaten IPSOS, Gallup and Synovate in a pitch to win what it describes as 'one of the largest market research contracts ever commissioned' - a four year €65m EU project to provide a measure of public opinion in Europe. More
In the US, Gallup Consulting has appointed Len Hunt, an automotive industry executive who previously worked at Jaguar, Audi, Volkswagen and Kia, as a Partner based in Irvine, California. More
The Gallup Organization has announced a partnership with online research technology provider Invoke Solutions, to launch a new offering blending qual and quant research capabilities in live Internet sessions with large, targeted groups of consumers or employees. More
As the recent passing of Ronald Reagan brings discussions about his historical legacy to the forefront of the news in the US, a Gallup Poll for which fieldwork began before his death shows him to be one of the highest rated of recent presidents, just behind Franklin D. Roosevelt and John F. Kennedy but well ahead of the rest of the field. More
The US computer industry continues to enjoy the best image of any of the countries business sectors, although most segments have seen an improvement in the last year, according to Gallup. The restaurant and grocery sector is second, while accounting, suffering last year from scandals and failures, has jumped back 14 points. More
Coinciding with the extension of President Bush's 'No Child Left Behind', Fisher-Price and Gallup today revealed the results of a survey of teachers' views of early learning methods. Aside from strong support for finger-point reading, there is a groundswell for Laura Bush as a guest celebrity reader, way ahead of Shaquille O'Neal and only a few points shy of Elmo from Sesame Street. More
American public opinion about the merits of the Iraq war is changing with the lack of positive news about weapons finds, peaceful reconstruction or capture of Saddam and his sons. More
Americans feel slightly more positive about race relations in their country than they did in previous years, according to The Gallup Minority Relations poll, conducted in June. Large majorities of Americans believe that relations among the races and ethnic groups are good. In most cases, results are fairly similar regardless of which group is being surveyed. More
Four out of ten people in Britain (40 per cent) are not in favour of military action against Iraq 'under any circumstances' according to findings published by Taylor Nelson Sofres (TNS) and Gallup International Association (GIA). A further 39 per cent of Britons would only support a war with Iraq if it were sanctioned by the United Nations, with just one in ten (10 per cent) fully supporting military action. More
Just 44 per cent of adults in Britain feel that the use of military force is the most effective way to reduce international terrorism, according to research findings released this week by Taylor Nelson Sofres (TNS) and Gallup International Association (GIA). This compares to a global average (across 45 countries) of 55 per cent. More
Malcolm Mather of MRM Research and formerly a Director of Gallup, died peacefully on 10th August 2002 from cancer at the age of 55. He will be sadly missed by all his friends and colleagues not only in the UK, but also throughout the world. The funeral was held at Maulden Church in Bedford on 20th August. More
Taylor Nelson Sofres last week acquired Svenska Gallup AB, a high profile market information business in Sweden. More
US agency Survey Sampling Inc. (SSI), sample consultant and product provider, has been named Supplier of the Year by the Gallup Organization. The award is presented for the highest levels of marketing research consultation and service. Recipients are rated on accuracy, responsiveness, credibility, partnering, trust, and discovery. More
Taylor Nelson Sofres/Gallup Media has stated that it is looking to expand outside of its media ratings stronghold in its Russian operations. The company now intends to build a general market research operation and capability in the region within the next two years. More
New management research from the Gallup Organisation suggests that creating an engaged congregation is much like inspiring a workforce. So says Albert L. Winseman in his paper on the behaviour of recent American church leaders and their congregations. More
Holding onto a customer has never been harder. The latest Gallup research shows that the key to wooing customers isn't price or even product, but emotion. To monitor this, Gallup has devised a new 11-question metric of 'customer engagement.' More
Americans view their money in highly distinct ways according to the findings of a new US Gallup telephone survey. Nearly half (45%) say they enjoy spending money, with 48% also claiming they prefer saving. Surprisingly 44% of men stated they enjoyed shopping, matching the 45% of women of happy spenders. More
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