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Grass Roots and QuestBack Debut Tune Feedback Tool

Mystery shopping and performance improvement firm Grass Roots has teamed up with Enterprise Feedback Management (EFM) specialist QuestBack to launch a packaged survey solution called Tune, to enable brands to listen to and act on customer feedback. More

Mystery Joggers for Fitness Chain

Cannons Health and Fitness has appointed UK-based agency Grass Roots to undertake a 'mystery journey' programme to measure service standards in its network of 52 gyms. More

League Tables Show MR Buoyant in UK

Nearly half the UK's sixty-five biggest agencies showed double-digit growth last year, according to league tables published by Marketing magazine in association with the BMRA. More

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