IMS Health has announced an exclusive data and knowledge sharing agreement with the European Generic medicines Association (EGA). IMS will provide sales info from its MIDAS database, which tracks 90% of prescription drug sales in more than 80 countries, plus expert opinion, in return for access to EGA information and expertise. More
IMS Health yesterday announced a multi-year agreement with Boots The Chemist to deliver more comprehensive, over-the-counter (OTC) healthcare intelligence on the UK marketplace. Boots, the UK's leading OTC and healthcare products retailer, will provide IMS with access to all OTC and healthcare EPOS data from its 1,300+ stores. More
Healthcare information giant IMS Health has this week announced the launch of new consulting capabilities for European clients, offering private and public sector clients evidence-based insights into the cost, value and anticipated consequences of therapies and treatment options. More
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