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Detailed Insight into Consumer Interactive Habits in Europe

The European interactive services market is far from maturity, and little is known about how future waves of consumers will want to integrate interactive media and services into their lives. To tackle this issue, the Yankee Group's Internet Strategies Europe Planning Service is launching Interactive Consumer Europe (ICE), a comprehensive study of both current Internet users and non-users to develop the most detailed demographic segmentation of the market to date. More

Yankee Research Shows EU Business Investing in the Net

The majority of European large and multinational companies are anticipating an increase in their levels of spend on their e-business and Internet presence over the next 18 months. This is according to new findings uncovered by the Yankee Group in their European Global Network Strategies Survey. More

The Wireless Application Services Value Chain

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