PCs and PC-related products have been selling well according to the 10th annual CIMS study, released this week by Millward Brown IntelliQuest. Encouragingly, after the recent downturn in the sector, single-computer households in the USA grew by 8.2m, and multiple-computer households by 9.5m in the last 12 months. More
American technology professionals are almost evenly split on whether their business will revive itself or not during 2002. Millward Brown's recent IntelliQuest survey of senior purchasers also found, irrespective of their fortunes, that nearly half plan to increase their IT spend this year. More
A new study from the Online Publishers Association (OPA) has shown the latest patterns in US consumer net consumption. Undertaken with Millward Brown IntelliQuest in November 2001, the research profiles At-Work Users and contrasts them with Non-Work Users. More
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