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Americans Happy, Spending More Time with Kids

Seventy-seven percent of Americans are either extremely or somewhat happy, according to the 'America Says' survey by Directions Research. Meanwhile a report by Yankelovich suggests US parents are managing both to spend more time with their kids *and* make more time for themselves. More

Marketing More Intrusive, Less Productive

Consumer resistance to increasingly intrusive marketing and advertising has reached an all-time high, causing marketing productivity to plummet. So says Yankelovich President J. Walker Smith in a recent speech at the American Association of Advertising Agencies (AAAA) Conference in Miami. More

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