Daily Research News Online

The global MR industry's daily paper since 2000

Search Results

DRNO found 1 article matching your search - let's hope it's what you wanted.

DTC Drugs TV Ad Testing Alliance

Apr 19 2004

NDCHealth Corporation and IRI's Healthcare Solutions Group have announced a strategic relationship to develop and market a service which measures the impact of television advertising of direct-to-consumer (DTC) prescription drugs. More

1 articles found.

Register (free) for Daily Research News

Select a region below...
View all recent news
for UK
UK
USA
View all recent news
for USA
View all recent news
for Asia
Asia
Australia
View all recent news
for Australia

REGISTER FOR NEWS EMAILS

To receive (free) news headlines by email, please register online