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Prophet Launches China Brand Relevance Index

Brand strategy and marketing consultancy Prophet has launched an annual China Brand Relevance Index, to measure brands against four dimensions - defined as customer obsession, ruthless pragmatism, pervasive innovation, and distinctive inspiration. More

Altimeter Snapped Up by Prophet

US-based technology research firm Altimeter Group has been acquired by brand and market strategy consultancy Prophet. Terms of the deal were not disclosed. More

Prophet Hires Thng in Hong Kong

Brand strategy and marketing consultancy Prophet has appointed Jacqueline Alexis Thng as a Partner, based in its Hong Kong office and charged with expanding the company's footprint across Asia. More

Prophet Adds Insights and Analytics Leaders

In New York, brand strategy and marketing consultancy Prophet has appointed Christine Brandt Jones as a Partner in its Insights practice, and Shiv Gupta as a Partner in its Analytics division. More

Consultant Joins Prophet

Brand and business strategist Prophet has named Will Gordon as Associate Partner. More

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