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Obituary: Dr Alex Gofman

Dr Alex Gofman, VP and CTO of US brand research and consulting firm Moskowitz Jacobs, has died at the age of 54, after a long battle with cancer. More

ARF Appointment and Award

In the USA, the Advertising Research Foundation (ARF) has announced the appointment of Dr. Don Diforio as Senior Vice President, Research. The organisation recently honoured Howard R. Moskowitz with its first Research Innovation Award. More

Parlin Award for Howard Moskowitz

The American Marketing Association (AMA) has presented its annual Charles Coolidge Parlin Marketing Research Award to Howard Moskowitz, President and CEO of Moskowitz Jacobs, for 'substantial contributions and unswerving dedication' to MR. Previous recipients include George Gallup and Arthur C Nielsen. More

'Non-Specialist' Conjoint Software Launched

FIRM and Moskowitz Jacobs Inc. (MJI) have launched the new Confirmit® IdeaMap® integrated software announced last autumn. The service aims to bring conjoint analysis out of the realm of 'specialists with large budgets' and give it the speed, ease and lower cost of online technology, for use by anyone. More

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