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Claria Corporation

Robert King More

Claria Moves Management, Changes Focus

US behavioural marketing specialist Claria has shuffled its senior management in line with plans to focus on web personalisation research. Scott VanDeVelde becomes President and CEO, replacing co-founder Jeff McFadden who has served as CEO since 1999. Scott Eagle, formerly Chief Marketing Officer, is now Executive VP. More

Claria Tool Probes Web Search Behaviour

US behavioural marketing company Claria is releasing a new product to evaluate how customers interact with web pages and search results. It measures the time spent viewing a site, the number of return visits, along with historical surfing habits. More

Online Analytics Launch

Behavioural marketing specialist Claria has announced the launch of Web Intelligence Center, an analytics platform providing advertisers and publishers with access to metrics based on consumer behavioural data. The Center should complement the BehaviorLink ad network, announced in February. More

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