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Affinity Renews Antitrust Action against GfK MRI

Shuttered media measurement firm Affinity LLC has brought a $20m antitrust action against GfK's magazine audience ratings arm GfK MRI, reiterating its claim that the latter used stolen trade secrets about Affinity's competing product to drive it out of business. More

Affinity Raises $14.5m for Innovation and Growth

New York-based Affinity Solutions - which analyzes consumer spending data to help clients with their targeted marketing initiatives - has completed a $14.5m round of funding, which it will use to finance product and technology innovation, and business development. More

Affinity Founders Sue GfK MRI

A suit filed in the US by Tom Robinson and Marianne Grogan, the founders of recently closed media measurement specialist Affinity, claims GfK Mediamark Research & Intelligence (GfK MRI) stole trade secrets while in the midst of acquisition talks, and proceeded to drive their firm out of business. More

Affinity Adds Digital Measure to American Magazine Study

In New York, media measurement specialist Affinity has expanded its 'American Magazine Study' (AMS) to include those viewing via a host of digital platforms including web sites and mobile apps. More

Affinity Updates VISTA for Digital Mag Ad Tracking

New York-based media research firm Affinity has updated its VISTA magazine effectiveness tracking service, to include the measurement of digital ads delivered through electronic magazines and magazine apps designed for iPads and other mobile devices. More

Affinity Unveils Digital Magazine User Study

New York-based Affinity, which specialises in syndicated print measurement, has launched an audience study which examines people's experiences with digital magazine campaigns. More

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