Search Results

DRNO found 3 articles matching your search.

Blogs Under the Spotlight

Media measurement specialist Cymfony has launched Orchestra, a market intelligence dashboard application that integrates data from mainstream media (MSM) and consumer-generated media (CGM) including blogs. Meanwhile Intelliseek has entered into an agreement to provide AOL with daily blog data and trend analysis from its BlogPulse search engine. More

Ads Aside: Measuring Other Forms of Promotion

Three recent studies from Intelliseek, MarketingExperiments and IRI throw new light on the effects of PR, word-of-mouth and merchandising on consumers. Meanwhile media measurement firm CARMA International has launched a service to track the effects of PR and media relations. More

Enhancements for Blog Monitor

Adding to the recent brand measurement bonanza, online 'buzz' specialist Intelliseek Inc. has upgraded its BrandPulse(TM) solution to more effectively measure and assess clients' coverage on blogs, message boards and newsgroups. More

Register (free) for Daily Research News