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InterMedia Adds GfK Data to Celebrity Potential Tool

In the US, InterMedia Entertainment has added data from the GfK MRI Survey of the American Consumer to its IME Star Index MR tool, which evaluates and ranks the 'spokesperson potential' of individual celebrities and the habits of their fans. More

InterMedia Names Fleury President and CEO

In the US, global non-profit research-based consultancy InterMedia has appointed former GfK SVP Christopher Fleury as President and CEO. More

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